Workshop: Create Your Recruitment Marketing Content Playbook [Arlington, VA]
Great recruiting content is essential for talent attraction. Are you breaking through the noise? Rally™ with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent. Our popular workshop is back to rally in six cities in 2019 with the latest practices, new exercises and fresh examples to learn from! You’ll be working hands-on with our expert marketing instructors and recruitment marketing mentors to develop content for your employer brand, careers website, social media channels, digital marketing campaigns and talent pipeline. We’ll take you from content strategy to content creation in just one day! Approved for 5 PDCs from SHRM and HRCI. In just one day, you'll create your recruiting content strategy and jump-start your content creation plan that you can put into action immediately! You'll learn how to: Create engaging content for all your recruitment marketing channels Produce real employee stories that tell your authentic employer brand value proposition Turn 1 employee story into 20 pieces of content so that you're never stuck Conduct hands-on exercises to create a candidate persona and map out a 3-touch content campaign, so you can hit the ground running! Designed for: Practitioners in Talent Acquisition, Human Resources, Recruitment Marketing, Employer Branding and Candidate Experience Experience level: Intermediate to Beginner skill level in Recruitment Marketing and Content Marketing. Workshop resources: Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office Get 20+ best-practice examples, worksheets and templates Breakfast, lunch and snacks will be provided to keep us well fed and energized (please contact Rally if you have special dietary needs) Agenda: 9:00 - 9:30Breakfast, networking 9:30 - 10:00Kick off, get ready to learn! 10:00 - 11:00The 5 Ws for creating any recruiting contentExercise: Create a Candidate Persona to understand your target audience 11:00 - 11:15Break 11:15 - 12:15The 4 Content Categories and 6 Essential Content Types of the Candidate Journey 12:15 - 1:00Lunch, networking 1:00 - 2:15The 4 Subjects of Employee Stories and story formats anyone can produceExercise: Create a plan for 1 employee story, and how you'll turn 1 story into 20 pieces of content with best practices and pro tips for finding and curating content both inside your company and out [PRIZES Awarded!] 2:15 - 2:30Break 2:30 - 3:45The Key Elements of Effective Recruitment Marketing CampaignsExercise: Build a 3-touch content campaign for your persona using your employee stories content for your: careers site, social media channels, digital marketing campaigns and email / text messages to your talent pipeline 3:45 - 4:00Break 4:00 - 4:15 Q&A and Open Discussion with your peers and our experts - no question is too small! 4:15 - 4:30Wrap up, let's Rally to make it happen! Our Sponsors: Earn 5 Professional Development Credits (PDCs): This program is valid for 5 PDCs for the SHRM-CPSM or SHRM-SCPSM. This program is valid for 5 Recertification Credit Hours for HR (General) for HRCI.
Washington, D.C., United States
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