Branding Masterclass with Erika Brechtel: Washington D.C. Metro
Ever wonder if you are doing everything you can with your brand? You’re not the only one. 9 out of 10 women in business hold themselves back from growing their brands because they don’t feel confident that they know what they’re doing. Despite going into businesses knowing they have something unique to offer, they also know: they're no branding expert. Think of all that superpower not tapped into because we are holding ourselves back; all that impact we aren’t making because of an easily-solvable lack of basic branding and marketing education. L.A. brand strategist and designer Erika Brechtel is on a mission to change that by bringing her 16 years of experience helping 400+ brands to women in business across the globe. In this four-hour half-day program, you’ll be taken through the essential foundational work that every brand should complete before going to market in order to compete, succeed, endure, and scale. In this Branding Masterclass — taught for organizations such as the Women Founders Network, Entrepreneurs’ Organization, and Fabletics — Erika guides you through her 6-step brand building process to set your brand on the path to identify, embody, and communicate its unique value internally and externally, for growth, impact and profit. Whether you’re a small business owner, have a budding business idea, are part of a non-profit looking to increase your support, or are working on your own personal brand, these four hours and the tools, resources, and exercises worked on together will give you the clarity and the confidence to develop and implement a strategy to take your brand to where you know it can and should be. Some of the topics covered include: Identifying and Positioning Your Unique Brand Value Leveraging Your Brand Personality for Impact and Profit Your Secret Weapon: The Power of Your Internal Brand Brand Basics: Your Style Guide and Touchpoints Website, Digital Marketing, Social Media Tips How to Build Enduring Mass Market Brand Loyalty On-Track Strategy Tools for Implementation & Realignment Registration includes a professional headshot taken at the event, and a 40-minute one-on-one video session with Erika redeemable within one year of class date. Prior to class: after registration, a pre-questionnaire will be sent to you to be completed no later than one week before the class date. This information will allow Erika to focus her expertise on your particular issues and questions. Future classes in various cities can be found at http://erikabrechtel.com/classes/
428B Hume Ave.
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